86 articles, ordered from newest to oldest by the original publication date.
Happy New Year, everyone! December brought more Google Search changes and announcements than I expected. With ChatGPT taking off, more people also realized that AI is not as far from maturity as we may have thought. The final two items—one exploring AI applications in SEO and another surveying what content marketers think about AI—are both fascinating.
Read articleThere are two of my favorite contents in this issue. They are the first article where Google generously talks about their well-known algorithms. The official compilation is still the most trustworthy source of information. The other one is Article 5’s AI application. My eyes light up when I see someone I haven’t seen for a long time. I hope everyone will feel the same!
Read articleI also absorbed a lot when compiling this e-newsletter, especially the research reports in the second and fourth points, which contain a lot of good data that can be quoted; the podcast in the ninth point mentioned that Google Search Central also invited an external SEO agency to help when the website was relocated, which was quite interesting; and finally the AI tool in the fifth point is very easy to use, and I recommend everyone to play with it!
Read articleThere are two newsletters in this issue that I particularly like. One is about how to quantify marketing results, written by Rand Fishkin, whom I haven’t seen for a long time. As usual, his articles have titles that may seem trivial but are very rewarding to read. The other is about Python teaching. You can learn new modules or writing methods from other people’s code every time. I recommend everyone to click on the original article and try to read it!
Read articlewas suspended in the last issue, so there is a lot more stuff this time. I just counted 5,500 words! Among the many announcements, there are two articles included, one is about the optimization of the e-commerce list page (PLP), and the other is about the communication issues between SEO personnel and other teams in the company. I recommend that everyone read the original article when you have time, so that it will resonate more!
Read articleThis issue has quite a bit to read. I especially recommend the pieces on SEO interview questions, research into infinite scrolling, and the growing number of webpages going unindexed; each one gave me a different perspective. A new core algorithm update also arrived just before my deadline, and I hope everyone makes it through this round smoothly!
Read articleEveryone must have heard about Google’s new helpful content update. I hope readers of Digital Engine will not be surprised by the launch of this algorithm! In addition, the content of this issue includes several recent GSC updates, new features of Screaming Frog and a simplified version of the free cloud crawling tool, as well as the author’s favorite eighth point GPT-3 teaching text.
Read articleThe content of this issue covers the field of website analysis for the first time in a long time. It talks about the "Google Tag" thing. Let me give you a preview that that one may not be so easy to read and understand. I am not familiar with them yet. In addition, I think the tools in points 4 and 7 are very practical. There is also the details of Gary's explanation of the principles of search engines in the podcast.
Read articleThe content of this issue is mainly article recommendations. It will take some time to read them all. I will try my best to list the summaries for everyone, but I still hope that people who have time can read the original articles by themselves. The titles of the fourth and fifth points may seem a bit ordinary, but the content taught in them is worth reading. In the end, I personally think that the most rewarding part is the eighth point of Fuzzy Matching. Find some time to study this technology and its applications!
Read articleThe e-newsletter has come to its 60th issue! This time there are more official announcements and content, as well as some useful tools, teaching articles, and SEO experiments. My favorite is the Chrome DevTools tutorial in the fourth point. I personally benefited a lot from reading it. The other articles also gave me some perspectives that I had never thought of before. I hope everyone feels as inspired as I did when reading it!
Read articleWhile putting this issue together, I came across quite a few pieces that made my eyes light up. I especially recommend the items on information gain, running Screaming Frog in the cloud, and the SEO career skills tree. I hope they give you the same feeling when you read them! If they do not inspire you, my summaries must not be good enough, so find some time to read the originals.
Read articleThis issue of the e-newsletter contains a lot of information that needs to be read. I will try my best to help you extract the essence. However, there is too much content that can be summarized, so I recommend that you go to the original source and read it yourself if you have time! The following is the content of this issue -
Read articleDue to the suspension of publication last time, this issue is quite rich in content, especially the two new facts in the fifth and ninth points, a summary of Google I/O, and the short story of how John Mueller joined Google. In addition, there has been a new core algorithm change in the past few days. I hope readers who open the e-newsletter and read it will see the traffic increase!
Read articleHappy Labor Day to everyone! There is nothing particularly novel in this issue, and several of them are related to AI-produced content. Although long-term readers of Digital Engine may find it repetitive, I hope you can take some time to read the sixth article about content SEO. It is suitable for reflection on what you are doing and the irreplaceability of these jobs in the next 3 to 5 years. Enjoy!
Read articleThis issue includes several items related to user experience and information architecture. Many readers may focus so heavily on SEO at work that they never touch these fields, but both are indispensable parts of a good website. I recommend occasionally picking up some knowledge from the neighboring disciplines too!
Read articleThis episode contains quite a lot of content and is quite long. You can find time to read and digest it slowly. If you have to choose, I suggest you pay close attention to the news that GA4 is preparing to completely replace the old version of GA, and we will continue to share more tips and tools in the next few weeks. In addition, the seventh point of content brief seems to have been rarely mentioned before. If you need to manage content output at work, it is highly recommended to refer to this method.
Read articleThis e-newsletter has two specially recommended contents. The sixth demo video shows how to produce articles in a short time. It also comes with a Jin Yong content generator to give everyone a better understanding of the development of machine-produced content in the Chinese language. The other is the SEO winner website analysis video launched by Ahrefs, which analyzes how DoorDash’s website defeats its opponents and maintains victory in search.
Read articleThe content of this issue is well-balanced, with new knowledge, news, soft articles, and tool introductions. I highly recommend that you spend more time on the second point of the seemingly stereotyped "Google is dead?" discussion thread, and try to think about whether your SEO strategy can still remain competitive in the search ecosystem in a few years. In addition, the fifth point of BigQuery is free and practical, and it is highly recommended that you spend some time to learn this tool!
Read articleThe biggest news in this issue is the launch of the API of the URL detection tool. Don’t worry when you hear about the API. I will first introduce the API in three paragraphs, then talk about the aspects in which it can help SEO, and finally list the tools that have been developed for everyone to use. In addition, the black hat SEO article in point 7 is also worth reading. You can get a glimpse of how the links to the so-called "high DA websites" of the external link allocation company come from.
Read articleIt is still New Year’s Eve in the United States when I post this. I wish you all a Happy New Year! This e-newsletter was sent out during the annual holiday, but Chrome DevTools at point 6 and Archive.org at point 8 both recommend doing it yourself. If you want to be lazy during the New Year, just wait until work starts and then go back and read it~
Read articleHappy New Year everyone! This is the first issue of 2022. Since the last issue was suspended, the news since mid-December has been compiled. This issue talks about Local SEO, which is rarely introduced, and has the largest algorithm update in the past five years; Google 2021 major update infographic; Article 6: Although experts’ opinions on SEO operations in 2022 are inevitably cliche, some of the opinions are still worth reading!
Read articleIt is approaching the end of the year, and the SEO circle, like other industries, will be relatively quiet during this period. This issue introduces two annual reports related to SEO in 2021, and there are also several recommended readings. I suggest that you read the summary I wrote below before deciding whether to read the full text. The content still contains a lot of good information, although the title may seem a bit watery...
Read articleIn this issue, I think the most noteworthy thing is the cross-language ranking on the fourth point SERP. It will not have any obvious short-term impact, but it is suitable to reflect on what SEO will look like after 3 to 5 years. In addition, I recommend an "index" article on basic concepts, as well as an SEO workplace survival chicken soup article that I like to read recently. There are also several tool recommendations, and I suggest you practice it!
Read articleThis issue of the e-newsletter has taken the most time to write since its inception, and it should also be the longest issue. There is a lot worth talking about in the past two weeks, some of which are particularly in-depth, such as Chrome Dev
Read articleThis e-newsletter contains a lot of news information, but in addition, the two websites mentioned in points 5 and 6 are recommended for everyone to check out. Whether it is the content above or the presentation and structure of the content, they are all worth learning. There is also the tool introduced in point 8, which is generally less used when doing keyword research. The last one is CWV. Although it has been mentioned repeatedly, this interview with the PM and Tech Lead of the project is still worth listening to!
Read articleThis time's e-newsletter contains more concepts and news-type information. The tool-related content is either similar to what was shared in previous episodes, or there are too few opportunities to use it. However, the articles or news shared are highly recommended for SEO newbies or friends who are unfamiliar with the topic. Even for me, reading it again will benefit a lot!
Read articleThis newsletter has three contents that I like very much - the second one is Screaming Frog’s update, which allows users to automatically monitor the SEO of websites with a small budget; the third one is about content pruning, which is a relatively rare optimization direction, and it is quite rare to see how large websites do it; and the fourth one is 103 Early Hints, which is new to me, and it also gives me a good topic to talk to engineers about!
Read articleCompared to the previous issue of Title Earthquake, there is not much exciting news in this issue. But there are some great articles and tools out there. The two tools in the fourth and fifth points are highly recommended for everyone to play; the article in the eighth point, although this trend may not have affected the Chinese SEO circle yet, I believe it will happen sooner or later, and it is worth pondering; finally, I checked it when I was writing this e-newsletter and found out that it is called "faceted" in Chinese.
Read articleThe biggest news in this issue is that Google has modified their mechanism for generating SERP titles. Many SEOs have reported that their titles have been changed to be quite funny. This issue is divided into three paragraphs to share with you, which are the official position and statement, the reaction of the SEO circle and some funny examples, as well as useful detection tools. In addition, the data overlay and visualization tools introduced in Article 4, as well as the part where Gary discusses how Google conducts search testing in the podcast, are highly recommended to read! [SERP Title Rewriting] Official statement and concept clarification [SERP Title Rewriting] Community discussions and examples [SERP Title Rewriting]…
Read articleI really like the content of this issue! Wise's case, search homogeneity, and the content in the podcast are all quite enlightening. They are not very common SEO discussion topics. I recommend that you find time to read the original English article when you have time. The following is the content of this issue -
Read articleThere is quite a lot of information in this issue! The newly launched Pattern of WordPress is a breakthrough that I think is very powerful and worthy of attention; Gary rarely told everyone on Twitter that it is best to maintain redirection for at least one year and answered various questions; there are also practical tips for analyzing CLS problems and image search commands. Everyone is welcome to leave your comments after reading~~
Read article2021 has passed halfway without realizing it. I hope everyone has adapted to the pace of remote work and longer time at home. What I like most about this episode is Gary from the podcast
Read articleThere is quite a lot of new news in SEO in June. In addition to the changes in the core algorithm in June, Google also announced the launch of another core algorithm on July 1st. In addition, there are two algorithm updates to combat spam. The two new documents in this e-newsletter and the Search Podcast can give everyone a further understanding of how Google operates. In addition, the case analysis in point 3 and the onpage in point 5
Read articleA lot of things happened in June. Two consecutive months of core algorithm changes, condition changes that appeared in Top Stories, reconfiguration of Lighthouse score weights, and the web experience update announced just before the deadline was finally officially launched. It is expected to be installed before the end of August. I believe everyone who is paying attention to digital engines should be familiar with this, so I won’t introduce it in detail. I hope that the traffic fluctuations you see will be positive!
Read articleSince I took a leave of absence in mid-May, the content of this issue is more concise and selects the SEO news that I think is important throughout May. The amount of text and information is also the largest in history. If you are interested in Python, you can read the third point carefully. There is a very simple and practical application. My personal favorite part is the last two episodes of podcasts. It is very interesting to see the complexity of search and the difficulties of Google in external communication. It is very interesting from the perspective of an information receiver! GSC removes Scroll-to-text link report SEO tool update [Python]…
Read articleHope everyone had a great long weekend! This issue of the e-newsletter has more information-based parts, including CWV updates, 2020 web spam report, PageSpeed
Read articleThe e-newsletter has reached its 30th issue, so congratulations! I think the most important thing in this episode is the second point of the algorithm update for product reviews. Many websites have seen a big impact; and the sixth point is the SERP test. Google has recently entered the shopping market with increasing strength. When it takes shape, it will definitely dilute the traffic of e-commerce websites. And the latest issue of Google Search
Read articleThe first and last items in this episode are closely related to Google Shopping. Friends who run e-commerce websites recommend reading them carefully; there is also some conceptual information, such as Core Web Vitals
Read articleThere are some contents in this issue of the newsletter that I really like. The third point of Local Overrides feels like I have learned a trick; the fourth point of Rand’s article I nodded in agreement while reading it, and the last point is also very interesting, although the case of the disappearance of brand word rankings of adult websites is also very interesting, although it would be very confusing if encountered in practice. The following is the content of this issue, Enjoy!
Read articleThe content of this issue that I most recommend is the SEO study guide at point 3, which lists a large number of SEO articles and divides them by field. I think that novices and veterans can take a look at these to review their understanding of these fields. These resources are also very suitable to recommend to novices who are just getting started.
Read articleI wish everyone a Happy New Year, and may both stocks and website traffic surge!
Read articleThis issue of the e-newsletter has relatively few "news" sections, but has included some information compilation and sharing of tips/cases that I find quite practical. I also learned a lot from it. I recommend everyone to find some time to read some of the articles. You are also welcome to send me a private message on Slack or discuss it in the public channel!
Read articleWelcome to the Digital Engine members area. Members can sign in with the Google account used to register and read the members-only newsletter.
Read articleHappy New Year! This is the first e-newsletter in 2021, and it is also the first e-newsletter paid members receive. I took a good vacation at the end of last year, and now I am fully charged and motivated to produce this e-newsletter. I hope this motivation and everyone’s paid support can continue to accompany me until the end of 2021, Enjoy!
Read articleThis tool can download the words predicted by Google's automatic completion, as well as the next layer of predicted words for each predicted word, into a CSV file to facilitate subsequent organization and improve the efficiency of SEO workers when conducting keyword research.
Read articleGoogle officially announced that web experience indicators will be included in ranking factors in May 2021. In addition, this issue has some good tools, resources, and cases. The repetitive content discussed in the podcast and how Google selects standard web pages are also recommended.
Read articleMicrosoft Clarity website experience analysis tool, Bing Webmaster Tools Site Explorer function, Google Journalist Studio for journalists, and Google search micro-movies, welcome to read this SEO e-newsletter!
Read articleGoogle's passage retrieval system was expected to affect about 7% of search results as it expanded to searches in every language worldwide. What changed, and how should SEOs respond? Read on for a closer look.
Read article"Search On mentions the upcoming snippet index" and "Gary explains how Caffeine works" are the two highlights of this issue. Welcome to read this issue of SEO e-newsletter.
Read articleIn mid-October, stores around the world can list products on Google Shopping for free, Ahrefs launches free webmaster tools, and more information on paid Google merchants. Welcome to read this SEO newsletter!
Read articleGoogle Ads provides less search term data. Chrome v85 may affect the organic traffic records in GA. There is also quite a lot of official data. Welcome to pay attention to the digital engine newsletter!
Read articleA free template that automatically records web vitals every day, anecdotes about John Mueller and others joining Google...etc., welcome to read and subscribe to the Digital Engine SEO newsletter!
Read articleCommon SEO myths, creating your own people card on Google, server-side tagging launched by GTM, and more content, please read the SEO newsletter!
Read article$50 a month Google local merchant premium membership, more web stories in search results, and the overhauled Bing webmaster tools...etc., welcome to read more SEO news!
Read articleIn SEO, what is the difference between "document", "page", and "url"? John Mueller tells you what mentality you should use to view rankings and more JavaScript SEO. Subscribe to Digital Engine to receive more SEO news!
Read articleCrUX new API, first episode of Google Podcast, Bing updated webmaster guide. SEO e-newsletter compiles the latest industry information, welcome to subscribe!
Read articleThe tenth issue includes Bing webmaster tool updates; Google 2019 Webspam report; some free SEO templates, tools, and activities. SEO e-newsletter compiles the latest industry information, welcome to subscribe!
Read articleWebsite experience indicators (Web Vitals) were proposed by Google in May 2020, with the aim of developing a set of UX measurement indicators suitable for all websites. This article introduces this project and various measurement methods.
Read articleThe Core Web Vitals of website experience are incorporated into Google ranking factors, and some unpopular practical tools of Bing webmaster tools. SEO e-newsletter compiles the latest industry information!
Read articleCrawling is the first step in search. A crawler starts with a URL, visits it, discovers more URLs, and repeats the cycle. The concept sounds simple, but it contains many important SEO details.
Read articleThe two biggest pieces of news in the eighth e-newsletter are Google’s core algorithm updates and three major UX indicators. In addition, this issue also shares some templates, interesting facts, and Google’s Question Hub plan. Welcome to read!
Read articleThe biggest news recently is that Google Shopping will allow merchants to list products for free. This update has not yet been expanded to Taiwan, but merchants should prepare as early as possible to win at the starting point. Here in the United States, merchants have less than two weeks to respond. The content of this issue also includes some research, articles, skill sharing, and SERP appearance changes. I hope it will be helpful to everyone. If you have any ideas, please leave a message!
Read articleThis article recommends a puzzle game seen in foreign SEO communities. The goal of the game is to use some methods that SEOs use when diagnosing websites to find 20 keywords hidden on this website. When you have time, you can challenge it by yourself or with friends and colleagues.
Read articleWhen writing this preface, Taiwan has been +0 for two consecutive days, very proud! But the United States is still in dire straits, and companies big and small have been hit to a considerable extent. It is also obvious that SEO has slowed down. Almost all official updates are related to the epidemic, so the content of this issue is not so practical in the long run, but it is still organized to let everyone know what is happening in the field of SEO. Enjoy!
Read articleRecently, the comment function on the website has been fixed. Since the launch of the e-newsletter, some readers have reported this bug one after another. When I edit the e-newsletter, I often deliberately omit some explanations and details in order to be concise, so it is normal to have some things that I do not understand. If you have any doubts or insights about any part of this article, please feel free to leave your thoughts!
Read articleThe epidemic is spreading and the world is in panic. The Bay Area where I am located is no exception. Recently, something happened to me personally. It can be said that the house is leaking and it rains all night. The next few weeks will become very busy. I compile the SEO news I see in an e-newsletter every few days, and finally make a page and write this introduction, so most of the content of this e-newsletter has been compiled before.
Read articleWhen collecting information for this e-newsletter, the author found some very good Chinese articles, and my eyes lit up. I couldn’t help but think that Chinese resources may not be as scarce as I thought before. If you know of good websites or articles related to SEO, please leave a message and recommend them to me!
Read articleThe response to the last e-newsletter was good. Many readers reported that they could not find the place to subscribe. I will find time to research it. If there are recommended plug-ins, you are welcome to recommend them. They must comply with the AMP specification. In the meantime, please pay close attention to the digital engine. If you click on this page, I believe you will also be interested in the information shared on this Facebook page! The following is the content of this issue. If you have any questions or want to add, please leave a message in this article or on Facebook for discussion.
Read articleI have always wanted to use e-newsletters to share news, news, case studies, and my experiences in the SEO world. In this way, it is easier to organize and share in a systematic way. Currently, it is tentatively scheduled to be once a month. If the response is good, we will consider increasing the frequency. The Facebook page will still publish SEO-related content from time to time. The e-newsletter will tend to be a streamlined version that reviews what happened in the past few weeks, so there will not be too detailed explanations. If there is anything unclear, please leave a message for discussion. Google algorithm changes in January Chrome 80 will default to not allowing push notifications Compound search results testing tool (Rich...
Read articleThe 2019 Google Developer Conference will be held from 5/7 to 5/9. Let’s take a look at the information related to SEO!
Read articleWeb Stories (formerly AMP Stories) have an interface similar to real-life dynamics, which can improve the stickiness of the content and can be searched by search engines. In recent years, Web Stories have appeared in more search blocks, making Web Stories even more important to website traffic.
Read articleGoogle’s before: and after: operators filter results before, after, or between specified dates.
Read articleAt the end of 2018, I interviewed for an SEO role at Amazon. Although I did not receive an offer, I am sharing what I learned about Amazon's interview process, culture, and SEO questions in the hope that it will help you.
Read article4XX pages are an essential part of any SEO audit. This article shows you how to use the powerful Screaming Frog SEO tool to find broken links across a website.
Read articleThis article shows you how to build an Excel worksheet that automatically filters its results after you enter one or more criteria.
Read articleAfter becoming an SEO practitioner, you need to look at the Source Code from time to time and use commands such as "site:" and "cache:" to perform health checks on the website. These steps may not be particularly time-consuming, but if there is a tool that allows you to check the Alt Tag of each image on a webpage with just one click, see the cache of the webpage with just one click, and even see the Title of the page with just one click,
Read articleBacklinks are one of the signals Google uses to rank websites, and anchor text comes along with them. This article explains what healthy anchor text looks like, what can go wrong, and how it relates to SEO.
Read articleThis Google Sheets technique removes protocols, www, paths, and query strings from long URLs so that only the domain remains.
Read articleThis basic article explains in detail the relationship between Backlink (reverse link) and SEO (Search Engine Optimization), the concept of PageRank, the good and bad methods of establishing backlinks, and the method of obtaining backlink information.
Read articleHave you ever asked "Why did I put an image on the website, but it didn't appear in the image results when others searched for it?" Most people probably don't have this problem... because most images, as long as they have undergone proper image optimization (image file name, size, Alt Tag, article content...etc.), even if they are not ranked very high, should still appear in the search results when someone searches for related keywords. This article is about me doing Reputation…
Read articleBefore joining Digital Marketing Agency as an intern, I always thought that the work of SEO was nothing more than optimizing the website on page, writing content, analysis, and offpage link acquisition... etc. After the first task of scholarship links acquisition was completed this semester, the second task I received was called Reputation...
Read article1. The company provides a fixed amount of money (COC provides $1,000). How many links you can get depends on your luck. The more links, the lower the ROI.
Read articleNext week, 2015.12.10, my first internship in the United States will end. Although this job is on the client side and there is no one who can really lead or guide me, I have room to perform in SEO and Twitter, and I have made a lot of progress in one semester. This experience also helped me a lot when applying for inSegment. inSegment is the only Digital Marketing Agency in Boston that I can find that has a complete internship program. It is also the company I want to work for next semester!…
Read articleToday, because I can’t think of a good SEO theme, I’m going to share an event I participated in this Tuesday, Moztalk. Moz, a Seattle company, is one of the best in the SEO industry. It’s really lucky that they came to Boston to hold an event this time...
Read articleWhen a company and its opponents optimize their websites as much as possible in the on-page SEO part, the winner must rely on off-page SEO. "The more people link to your website, the more important Google will regard your website and rank it higher." This sentence sounds simple and reasonable, but what should you do to make someone want to write an article or blog and put a link in it?
Read articleThe domain of my blog is blogspot, a product of Google. The authority is naturally very high, 93/100, but the page is digitalmktingnote.blogspot.com, only 1/100...
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