When collecting information for this e-newsletter, the author found some very good Chinese articles, and my eyes lit up. I couldn’t help but think that Chinese resources may not be as scarce as I thought before. If you know of good websites or articles related to SEO, please leave a message and recommend them to me!
- Bing Webmaster Tools overhaul
- Reminder: Google will start crawling nofollow links after 3/1
- Two updates to the GSC URL change tool
- Burberry showcases products in AR on Google search
- Google Image Search Update – Landing Page Tags
- Google Image Search Update – Authorization Label
- Rule adjustments for third-party cookies after Chrome 80
- Google webmaster Q&A – Feb 7 & Feb 18
- 2020 SMX West briefing summary
- Hitwise will follow Jumpshot into history
- Official Article – SEO Optimization of AMP Story
- Official Article – Showing Events on Google Search
- official article – GSC data export optimization
- Official Video – What to do if a website is marked as spam
- Official Video – The Details of Hiring an SEO Personnel
- Official Video – Interpreting AMP Reports in GSC
Bing Webmaster Tools overhaul
Bing announced at SMX West that it will make a major update to its webmaster tools. Now you can see a new interface in the three reports of "Website Performance", "Site Map" and "Backlinks". This interface will be officially launched in the first week of March.
As long as the website has Google's webmaster tools certified, it can indirectly certify Bing's webmaster tools. It is recommended that those who have not used Bing take some time to set it up. It can be completed in 3 to 5 minutes.
link:official announcement / Bing Webmaster Tools / Simultaneous certification of GSC and BWT
Reminder: Google will start crawling nofollow links after 3/1
This is last year's announcement - starting from March 1, 2020, Google will use the rel="nofollow" attribute in the link as a reference, and will still crawl the URL in nofollow. In addition, two new link attributes - "ugc" and "sponsored" are added to mark different links.
Two updates to the GSC URL change tool
The URL change tool in Google Webmaster Tools has the following two updates - (1.) Automatically verify the top five URLs under the domain to ensure that the URL changes are correct; (2.) A prompt that the URL has been converted appears at the top.
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Burberry showcases products in AR on Google search
This is a new feature announced at last year’s Google Developer Conference. Introduced by, and recently netizens have discovered that Burberry products have started to have this new option on Google. You can see in the source code that they are using the Schema Markup of 3DModel.
The author also saw this new function during his own testing. Interested readers can try searching for "burberry medium leather tb bag", which is quite cool.
link:Augmented Reality Introduction / Beta test application form / related reports
Google Image Search Update - Landing Page Tags
Google's image search results will display a landing page label in the lower left corner, informing users that the page where the image comes from is a video, product, or recipe, and the original image length and width information at this location will be replaced.
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Google Image Search Update - Authorization Label
Can the images searched on Google be used directly or do they need to be licensed? Google will launch a new tag so that webmasters can tell Google whether the images on their own websites require authorization through structured data.
link:Data tag for authorized images
Rule adjustments for third-party cookies after Chrome 80
This change has been officially implemented with the launch of Chrome 80 (2/4). I have seen this news before, but at that time I thought that the main impact would be on advertising promotion or data collection services rather than general websites. In addition, I am not an expert in cookies and security, so I did not introduce it in depth. But recently I saw these two Chinese articles introducing this change. They are very detailed and easy to understand. I recommend them to everyone!
- Rule adjustment for third-party cookies after Chrome 80 (default SameSite=Lax) (by Ian Hung)
- What’s up with SameSite Cookies Policy ?! (by Paul Li)
To put it simply, after Chrome version 80, if third-party cookies are not added with the SameSite attribute, they may be blocked by Chrome during transmission. To debug, go to your website and open Developer tools > Console and see if there is a message similar to the one below, which will detail the cookies from which sources will expire after the update. If there are cookies that will affect the operation of the website, please ask the other party to add the appropriate SameSite attribute.
Google webmaster Q&A - Feb 7 & Feb 18
Google’s SEO spokesperson John Mueller often holds online live Q&A (Webmaster Hangout) to interact with webmasters or SEOs and answer various questions. I used to watch it on time, but after Deepcrawl started to help everyone sort out the key points, I changed to just watching the notes XD
This live broadcast is one of the important channels for obtaining official information. It is much more convenient to organize notes. Although most of the questions are repeated, there are still some interesting questions occasionally. The author will learn from John's official answers here. The following two questions are more interesting in this note, and the answers can be found in the article. Will
- Google Discoverbe affected by core algorithm changes?
- Is rel="ugc" a link that appears in UGC, or a link to a UGC page?
link:2/7 Q&A notes / 2/18 Q&A notes
2020 SMX West briefing summary
SMX West is a large-scale seminar in the SEO field. This event was held in San Jose at the end of February this year. Well-known SEOs at home and abroad were invited to give speeches. The following are the topics and briefings they shared -
- Don’t let your website be affected by Google’s core algorithm changes all day long (by Lily Ray)
- Things SEO and marketers should know about BERT (by Dawn Anderson)
- How to find and fix competing issues in your e-commerce website (by James Brockbank)
- Client’s SEO Strategy – From Planning to Execution (by Masaki Okazawa)
- Maximizing the benefits of structured data (by Abby Hamilton)
- Director S.H.I.E.L.D.’s Guide to Google Business Optimization(by Greg Gifford)
- About the nofollow, ugc, and sponsor attributes of links(by Patrick Stox)
- Classification page optimization for large e-commerce websites (by Jill Kocher Brown)
- Solve JavaScript problems and make good use of semantic HTML5 (by Hamlet Batista)
- Google merchant Q&A and merchant description that cannot be ignored (by Niki Mosier)
- Solving the mystery of Google’s core algorithm changes (by Mordy Oberstein)
- YouTube and videos in Google search results (by Aleyda Solis)
- SEO instructions for e-commerce website inventory and product page changes (by Aleyda Solis)
Hitwise will follow Jumpshot into history
Jumpshot is a subsidiary of the anti-virus software Avast. It was recently revealed that it was collecting user information and decided to cease operations. Hitwise, another online user data provider similar to Jumpshot, also announced on its website in mid-February that it would cease operations. The data provided by these two manufacturers is the source of information for many third-party SEO tools. In an era of rising user privacy, this information will only become more and more rare in the future.
link:Jumpshot closes reporting / Hitwise closes report
Official Article - SEO Optimization of AMP Story
AMP officially released an article specifically talking about SEO optimization of AMP Story. Although AMP Story is rarely seen on Chinese websites now, I think it is a technology worth investing in.
There are two points in this article that I didn’t know before - (1.) If AMP Story is in full video format, the text that appears can be placed in the title attribute of the video file to let search engines know the content; (2.) AMP Story does not apply to the <link rel="amphtml"..> tag and can only set itself as a standard web page (self canonical).
link:official document / Introduction to AMP Story written before (Chinese)
Official Article - Showing Events on Google Search
Although this is not a new feature, Google has released a new article talking about how "activities" can be displayed in search results, and announced that it will be implemented in Germany and Spain, with the open area reaching 15 countries. This feature has not yet been opened in Taiwan, but the necessary tags may be added to the web page first. The author has done a similar project before, and the results were quite good.
link:official article / How to mark "Activity"
official article - GSC data export optimization
GSC's data export function has made great progress. From today on, the downloaded data is more complete and easier to use.
link:official announcement / Example - Performance Report / Example - AMP Report
Official Video - What to do if a website is marked as spam
In this video, John answers how to deal with a website being penalized for spam content, and what information should be included in subsequent submissions for re-review.
Official Video – The Details of Hiring an SEO Personnel
In this SEO novice video, Google uses an official perspective to tell everyone the details you need to know when hiring SEO services.
link:related official articles (Chinese)
Official Video - Interpreting AMP Reports in GSC
In this video, Google's Daniel Waisberg explains "What is AMP", "Benefits of using AMP", "How to use AMP reports in GSC and debugging tools".
Digital Engine’s Facebook page is atfinished sharing the SMX briefinghas received a lot of shares and exposure since then, but the background data seems that not many people actually clicked to read the briefing... The author still hopes that someone will discuss it together after reading it, so whether you are a novice or an expert, if you have any ideas after reading the information here, feel free to put it forward!