The 2019 Google Developer Conference - Google I/O came to a successful conclusion last week. In addition to the eye-catching Pixel 3A, Android Q that appears every year, and the ever-improving Google Voice Assistant, let’s take a look at the new information related to SEO!
- Googlebot uses the latest Chromium to interpret Javascript
- AR Augmented Reality in Google Search
- Search Console adds "Site Speed Report"
- Two new Featured Snippets will be added to the search results - How-to&FAQ
- Swipe Up to Read More – Swipe Up to Navigate
Googlebot uses the latest Chromium to interpret Javascript
Summary - From now on, the website seen by Googlebot and the website seen by Chrome browser are the same, and there is no need to worry about SEO issues caused by different WRS.
In the past, Google used Chrome 41 to render JavaScript on the website. Chrome 41 was released in March 2015. It is conceivable that as times change, many new JS functions were not supported at the time. This also resulted in Googlebot not necessarily being able to see the correct content if new technology JS was used in the website, thus causing many SEO problems.
announced at this Google I/O that the WRS (Web Rendering Service) used by Googlebot will now be changed to the latest Chrome 74, and the latest Chrome will continue to be used as WRS in the future. This means SEOs don’t have to worry about the difference between the website they see using Chrome and the website they see with Googlebot.
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- Note 1: Render still takes time and there will be a delay
- Note 2: The current googlebot user-agent still displays 41 and will be updated in the future.
- official blog article -The new evergreen Googlebot
- Google I/O 2019 speech video -Google Search and JavaScript Sites
AR Augmented Reality in Google Search
Abstract - Google search results will be able to place a product in the user's surrounding environment in an AR way through the mobile phone lens, which will have a profound impact on e-commerce websites.
Google will combine AR technology to enable 3D objects (.glb files) on web pages to be previewed directly on search results. SEO aside, this is a pretty cool way for e-commerce websites to present their products, and now it’s even more worth investing in.
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- official article -Helpful new visual features in Search and Lens
- Google I/O Video -Google Keynote
Search Console adds "Site Speed Report"
Summary - Speed Report will be added to Google Search Console, and the data source is Chrome's User Experience Report (CrUX). The full name of
CrUX is Chrome User Experience. It is Field Data compiled by actually collecting the website speed of Chrome users when loading the website. Compared with the Lab Data obtained by general website speed analysis tools, it can better reflect the performance of the website.
This information is public and is stored monthly inGoogle BigQuery, it will be possible to analyze this data directly from Google Search Console in the future. There isn't much information yet, only some screenshots leaked.But it can be passedthis form, apply to join the closed beta test of this feature!
Two new Featured Snippets will be added to the search results
Web pages with two types of content, "How-to" and "FAQ", will be presented differently in Google search results through Schema Markup structured markup.
1. New tag "Howto": used for "How to..." type content
"How-to" is mainly used for content with clear steps. The content format can be text, pictures, or videos. The left side of the picture below isHow to install tilesArticles directly show the required steps, time, preparation tools and materials in the search results. The right side of the picture below is an article on how to tie a tie. The search results directly express each step with pictures.
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2. New tag "FAQ": used for "Frequently Asked Questions" type content
"FAQ" is a frequently asked question, which applies to situations where there are one or more questions and answers on the page. Many companies will have oneFAQpage, this Schema Markup can help website content directly appear in the search results for the answers users are looking for.
- Note: In addition to search results, content marked as FAQ or Howto may also appear in Google Voice Assistant Q&A
- Official article -New in structured data: FAQ and How-to
- Schema Markup Markup Guide -- "How-to"
- Schema Markup Markup Guide -- "FAQ"
Swipe Up to Read More - Swipe Up to Navigate
From the Google image search results, users can swipe up on the image they are interested in and directly read the article from which the image originated.
Google recently emphasized the importance of images in SEO because many users prefer more visual information delivery.
This update is a good example. When a user is in the Google image search results and is interested in a certain image, he or she can simply swipe up and the content of that page will be loaded. The prerequisite for this feature is that the website must be an AMP page to have such an instant user experience!
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summary
The above are the five news related to SEO this time. I hope it will be helpful to you! If you have any questions or want to add information, please leave a message and interact with me!