I'm Darren Huang, an SEO practitioner who moved into AI. This site brings together the articles I've written about SEO, web analytics, Python, UI/UX, and digital marketing, along with a few observations on digital products and tech culture.
From search and content strategy to digital products and tech culture.
Happy New Year, everyone! December brought more Google Search changes and announcements than I expected. With ChatGPT taking off, more people also realized that AI is not as far from maturity as we may have thought. The final two items—one exploring AI applications in SEO and another surveying what content marketers think about AI—are both fascinating.
Read articleThere are two of my favorite contents in this issue. They are the first article where Google generously talks about their well-known algorithms. The official compilation is still the most trustworthy source of information. The other one is Article 5’s AI application. My eyes light up when I see someone I haven’t seen for a long time. I hope everyone will feel the same!
Read articleI also absorbed a lot when compiling this e-newsletter, especially the research reports in the second and fourth points, which contain a lot of good data that can be quoted; the podcast in the ninth point mentioned that Google Search Central also invited an external SEO agency to help when the website was relocated, which was quite interesting; and finally the AI tool in the fifth point is very easy to use, and I recommend everyone to play with it!
Read articleThere are two newsletters in this issue that I particularly like. One is about how to quantify marketing results, written by Rand Fishkin, whom I haven’t seen for a long time. As usual, his articles have titles that may seem trivial but are very rewarding to read. The other is about Python teaching. You can learn new modules or writing methods from other people’s code every time. I recommend everyone to click on the original article and try to read it!
Read articlewas suspended in the last issue, so there is a lot more stuff this time. I just counted 5,500 words! Among the many announcements, there are two articles included, one is about the optimization of the e-commerce list page (PLP), and the other is about the communication issues between SEO personnel and other teams in the company. I recommend that everyone read the original article when you have time, so that it will resonate more!
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