From the early frustrations of researching search engines, to using RAG to reconnect with file splitting, query rewriting and reordering, this is a personal record that connects AI learning back to information retrieval.
A more personal record, talking about the uneasiness caused by AI, the impact of sharing tools with friends, and how your mentality changes after you really start to understand it.
A community post recording e-commerce product description experiments, from prompt words, example learning to LoRA fine-tuning, sorting out the cost and control of different methods.
compiles a list of technical SEO issues for 2023 and puts things like redirects, image alt text, speed, titles, internal links, and indexing back into the order of actual optimization.
Save an SEO experiment summary about cloaking. The focus is not on imitating black hat techniques, but on understanding the experimental variables, traffic changes, and the causal relationships that cannot be over-interpreted.
Save the 2023 record Core Web Vitals indicator conversion instructions, from user interaction to the next screen drawing, to understand the experience issues that INP wants to measure.
A record of how to use natural language to generate social posts for the browser bookmarklet tool after ChatGPT became popular and link them back to existing Bookmarklet articles on the website.
organizes SEO use cases in the early days of ChatGPT’s popularization, from prompt words, technical SEO, content analysis to cross-language reading, retaining observations from the time when the tool ecology was just beginning to change.
summarizes the key points of an e-commerce category page optimization article, explaining that PLP should not stack irrelevant text for SEO, but should use content, navigation and testing to serve purchasing decisions.
Saves a practical note on using the Search Console URL inspection tool to confirm whether JavaScript content is rendered, and links back to the basic article on search engine crawling and indexing.
Starting from the case of "searched but not yet indexed", we would like to remind you that indexing problems do not necessarily only occur in a single URL, but may also be related to the quality and structure of the entire website.
Organizes the differences between URL trailing slashes, HTTP/HTTPS, www and non-www versions, and explains that canonical, redirects, internal links, and sitemaps should all point to the same version.
Starting from the discussion of blank category pages in e-commerce, we sort out the differences between noindex and soft 404, and how changes in content, internal links, and products can serve as signals for re-examination.
Save the official Q&A compiled before the launch of Core Web Vitals in 2021, focusing on the data calculation methods and ranking impact boundaries of LCP, FID, and CLS.
Organizes discovery and reorganization concepts in Search Console search statistics, linking crawler behavior back to sitemaps, duplicate URLs, and troubleshooting of site-embedded pages.
Save a working case that explains why HTTP's Vary: User-Agent may become an important cache signal when Dynamic Serving returns different HTML based on User-Agent.
A historical note discussing prefetch, user behavior data and machine learning together. The key point is that prefetching should be based on a balance between probability and cost.
Preserve three observations on the future of search as Google celebrates its 20th anniversary: from single answers to search journeys, from queries to active exploration, and from words to more visual information discovery.
Reorganize the proper use of image alt text, explaining that alt text simultaneously serves accessibility, content understanding, and image search, rather than cramming keywords into every image.
An analysis note starting from the shopping process, explaining how to break the conversion process into steps, and then use the churn position to find the pages most worthy of optimization.
shared a basic concept in 2018, explaining why the entire website should use HTTPS from three perspectives: encryption, data integrity and server verification.
Use a simplified web page request process to understand how Request Headers, Response Headers and 2XX, 3XX, 4XX, and 5XX status codes describe the results of resources.
Save an early observation: Google may piece together search result snippets from other content on the page, stating that the meta description should be planned together with the actual content of the page.