This note preserves the original context of the Facebook post. Some tools, interfaces, and external links may have changed.
This early post documents an observational case of search result summarization.
The page appeared in the search results with text that looked like author information, but the text of the page did not contain exactly the same sentence. Therefore, it was speculated that Google might piece together summaries from different sections of the page to test user reaction.
This reminds us that meta descriptions are an important suggestion signal, but they don’t necessarily force search engines to display them exactly as they are in every search.
A more robust approach is to have the meta description accurately summarize the content of the page, while ensuring that the title, body text, structured data, and author information are consistent with each other.
This is a case record from 2018 and should not be construed as complete rules for today’s search digest system.
Related reading
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