27 articles and notes.
This tool can download the words predicted by Google's automatic completion, as well as the next layer of predicted words for each predicted word, into a CSV file to facilitate subsequent organization and improve the efficiency of SEO workers when conducting keyword research.
Read articleGoogle's passage retrieval system was expected to affect about 7% of search results as it expanded to searches in every language worldwide. What changed, and how should SEOs respond? Read on for a closer look.
Read articleWebsite experience indicators (Web Vitals) were proposed by Google in May 2020, with the aim of developing a set of UX measurement indicators suitable for all websites. This article introduces this project and various measurement methods.
Read articleCrawling is the first step in search. A crawler starts with a URL, visits it, discovers more URLs, and repeats the cycle. The concept sounds simple, but it contains many important SEO details.
Read articleThis article recommends a puzzle game seen in foreign SEO communities. The goal of the game is to use some methods that SEOs use when diagnosing websites to find 20 keywords hidden on this website. When you have time, you can challenge it by yourself or with friends and colleagues.
Read articleThis basic article explains in detail the relationship between Backlink (reverse link) and SEO (Search Engine Optimization), the concept of PageRank, the good and bad methods of establishing backlinks, and the method of obtaining backlink information.
Read articleReorganize the proper use of image alt text, explaining that alt text simultaneously serves accessibility, content understanding, and image search, rather than cramming keywords into every image.
Save an SEO experiment summary about cloaking. The focus is not on imitating black hat techniques, but on understanding the experimental variables, traffic changes, and the causal relationships that cannot be over-interpreted.
A record of how to use natural language to generate social posts for the browser bookmarklet tool after ChatGPT became popular and link them back to existing Bookmarklet articles on the website.
An analysis note starting from the shopping process, explaining how to break the conversion process into steps, and then use the churn position to find the pages most worthy of optimization.
Save the official Q&A compiled before the launch of Core Web Vitals in 2021, focusing on the data calculation methods and ranking impact boundaries of LCP, FID, and CLS.
summarizes the key points of an e-commerce category page optimization article, explaining that PLP should not stack irrelevant text for SEO, but should use content, navigation and testing to serve purchasing decisions.
Starting from the discussion of blank category pages in e-commerce, we sort out the differences between noindex and soft 404, and how changes in content, internal links, and products can serve as signals for re-examination.
Save the 2023 record Core Web Vitals indicator conversion instructions, from user interaction to the next screen drawing, to understand the experience issues that INP wants to measure.
organizes SEO use cases in the early days of ChatGPT’s popularization, from prompt words, technical SEO, content analysis to cross-language reading, retaining observations from the time when the tool ecology was just beginning to change.
A historical note discussing prefetch, user behavior data and machine learning together. The key point is that prefetching should be based on a balance between probability and cost.
Use a simplified web page request process to understand how Request Headers, Response Headers and 2XX, 3XX, 4XX, and 5XX status codes describe the results of resources.
shared a basic concept in 2018, explaining why the entire website should use HTTPS from three perspectives: encryption, data integrity and server verification.
Saves a practical note on using the Search Console URL inspection tool to confirm whether JavaScript content is rendered, and links back to the basic article on search engine crawling and indexing.
Save 2018 video post of John Mueller greeting Taiwan’s search engine community and sharing important SEO principles.
Save an early observation: Google may piece together search result snippets from other content on the page, stating that the meta description should be planned together with the actual content of the page.
Save a working case that explains why HTTP's Vary: User-Agent may become an important cache signal when Dynamic Serving returns different HTML based on User-Agent.
Organizes discovery and reorganization concepts in Search Console search statistics, linking crawler behavior back to sitemaps, duplicate URLs, and troubleshooting of site-embedded pages.
Preserve three observations on the future of search as Google celebrates its 20th anniversary: from single answers to search journeys, from queries to active exploration, and from words to more visual information discovery.
Starting from the case of "searched but not yet indexed", we would like to remind you that indexing problems do not necessarily only occur in a single URL, but may also be related to the quality and structure of the entire website.
compiles a list of technical SEO issues for 2023 and puts things like redirects, image alt text, speed, titles, internal links, and indexing back into the order of actual optimization.
Organizes the differences between URL trailing slashes, HTTP/HTTPS, www and non-www versions, and explains that canonical, redirects, internal links, and sitemaps should all point to the same version.