This note preserves the original context of the Facebook post. Some tools, interfaces, and external links may have changed.
This post recommends an article about the optimization of e-commerce product list pages, also known as PLP or category pages.
PLP often encounters the pull between SEO and UX: SEO may want the page to have more text, while the design and product teams want the page to remain clear, fast, and easy to navigate.
A better compromise is to put the content where users really need it when making decisions, such as answering frequently asked questions, explaining classification differences, or providing information that can assist in making choices, rather than stuffing product history and irrelevant paragraphs for search engines.
The original article also shared experiments on deleting category page text and adjusting the URL structure.
This type of testing cannot be considered a risk-free one-size-fits-all answer, and any URL or page content adjustments should be accompanied by monitoring, staged testing, and rollback plans.
Links mentioned in the original post
Related reading
SEO e-Newsletter Issue 65~66 – 2022.09.16~2022.10.15
was suspended in the last issue, so there is a lot more stuff this time. I just counted 5,500 words! Among the many announcements, there are two articles included, one is about the optimization of the e-commerce list page (PLP), and the other is about the communication issues between SEO personnel and other teams in the company. I recommend that everyone read the original article when you have time, so that it will resonate more!
SEO Newsletter Issue 54 – 2022.04.01–2022.04.15
This issue includes several items related to user experience and information architecture. Many readers may focus so heavily on SEO at work that they never touch these fields, but both are indispensable parts of a good website. I recommend occasionally picking up some knowledge from the neighboring disciplines too!
SEO e-Newsletter Issue 58 – 2022.06.01~2022.06.15
This issue of the e-newsletter contains a lot of information that needs to be read. I will try my best to help you extract the essence. However, there is too much content that can be summarized, so I recommend that you go to the original source and read it yourself if you have time! The following is the content of this issue -
Blank category page: noindex, soft 404 and page change signal
Starting from the discussion of blank category pages in e-commerce, we sort out the differences between noindex and soft 404, and how changes in content, internal links, and products can serve as signals for re-examination.
15 Common Technical SEO Questions: Turn Checklists into Priorities
compiles a list of technical SEO issues for 2023 and puts things like redirects, image alt text, speed, titles, internal links, and indexing back into the order of actual optimization.
FID to INP: Historical conversion of interactive response speed metrics
Save the 2023 record Core Web Vitals indicator conversion instructions, from user interaction to the next screen drawing, to understand the experience issues that INP wants to measure.