Topic: E-commerce SEO | Digital Engine by Darren Huang

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October 21, 2022Edited and published

E-commerce product list page: striking a balance between SEO and user needs

summarizes the key points of an e-commerce category page optimization article, explaining that PLP should not stack irrelevant text for SEO, but should use content, navigation and testing to serve purchasing decisions.

April 26, 2021Edited and published

Blank category page: noindex, soft 404 and page change signal

Starting from the discussion of blank category pages in e-commerce, we sort out the differences between noindex and soft 404, and how changes in content, internal links, and products can serve as signals for re-examination.