The response to the last e-newsletter was good after it was published. Many readers reported that they could not find a place to subscribe. I will find time to research it. If there are recommended plug-ins, they are also welcome. They must comply with the AMP specification. In the meantime, please pay close attention.digital engine, if you click on this page, I believe you will also be interested in the information shared on this Facebook page! The following is the content of this issue. If you have any doubts or want to add, please leave a message in this article or Facebook for discussion.
- Microsoft released the 2020 Marketing Trends Report, which found SEO to be the most important hard power.
- 117 new emojis to be released in 2020🤗
- Chrome new feature - Use URL to highlight web content
- A large collection of spreadsheet formulas for SEO people
- Free template: Quickly visualize and analyze GSC data
- GSC New Features - Review Snippets
- Chrome plug-in for new SEO - Detailed SEO Extension
- SEO Detective Game - https://hiddenkeywords.com/
- Official Video – “How to Track the Performance of Rich Results?”
- Official Video – “What is SEO?”
Microsoft released the 2020 Marketing Trends Report, which found SEO to be the most important hard power.
According to Microsoft's LinkedIn survey results, senior marketers ranked SEO as the most difficult aspect of hard skills, followed by data analysis and copywriting in second and third place. Everyone who is engaged in SEO can take a look and have fun. I think other projects are also very important and cannot be ignored.
This report is not just an estimate for 2020, but an analysis of the overall marketing trends in the next decade from 2020 to 2029, divided into five dimensions - culture, marketing, media, technology, and economy. I won’t break the news here. If you are interested, you can click on the link below to read it.
link:Microsoft article / 2020 Trend Report
117 new emojis to be released in 2020🤗
The organization responsible for managing Unicode standards announced 117 new emoticons that will be launched in 2020. Emoticons (Emojis) can be regarded as a kind of text. The launch of new emoticons is like a language with new characters, and their corresponding Unicode needs to be strictly standardized.
These emoticons are expected to be available for use in the second half of 2020. Editors who manage communities can pay special attention to the lack of useful materials!
Emoticons also have SEO implications. Although they will not overlap with the field of most readers, you can try to search for a few emoticons and then observe the top ranking websites to see how these websites are optimized when a new "keyword" appears.
link:Emojipedia Article
Chrome new feature - Use URL to highlight web content
If you pay close attention to SEO, you may have seen such a function -A web page appears in the featured excerpt. After clicking on it, it automatically jumps to the paragraph and is added with a yellow background.. If you haven’t followed this news, you canreference here。
Chrome is about to launch a new feature that allows users to achieve the same effect by adding a parameter after the URL. So in the future, if you want to pass a certain paragraph of a web page to others, this practical feature will come in handy!
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A large collection of spreadsheet formulas for SEO people
Foreign SEO company Builtvisible shared this large collection of spreadsheet formulas often used by SEO, such as "How to remove the http(s):// part of a string of URLs"、"Determine whether the end of a string of URLs contains a slash"...Wait. I recommend that you check out any techniques you may have forgotten.
link:A large collection of SEO spreadsheet formulas
Free template: Quickly visualize and analyze GSC data
This template was shared by Hannah Butler. As long as you copy and paste the data in GSC, you can quickly and beautifully see the performance of keywords on Google Sheet. It also has advanced search functions. I won’t introduce much here, you can try it yourself through the link below.
link:How to use / template link
GSC New Features - Review Snippets
There is a new Review Snippets section in Google Search Console. You can see whether the tags are correct or have errors. At the same time, you can also use review snippets as a filtering target in the search report to list only pages with review tags.
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Chrome plug-in for new SEO - Detailed SEO Extension
There are many browser plug-ins of this type, which can help you quickly identify the structure or problems of a web page. Detailed SEO Extension is a tool developed by a SEO senior that the author is paying attention to, so I will promote it. Whether it suits your taste depends on your personal habits.
link:Author Announcement / plug-in download / plug-in official website
SEO Detective Game - https://hiddenkeywords.com/
This game has caused a lot of discussion in foreign SEO circles. The gameplay is very simple. If you use various tools and angles used by SEO to check the website, you will find 20 keywords hidden in every corner. Once entered correctly, they will disappear one by one, and some questions will give prompts.
For example, the prompt for question 7 is "x-🤖", then go look at the x-robots-tag on this page, and so on. Personally, I find it quite challenging. If you are confident in your Technical SEO, you might as well try it. If you are stuck or want to discuss, please leave a message below.
link:Game Link
Official Video – “How to Track the Performance of Rich Results?”
In this video, Google's Daniel Waisberg explains "What are rich results (Rich Results)", "How to monitor the performance of Rich Results", "Where to see incorrectly tagged information", and "Next steps after fixing erroneous tags".
Official Video – “What is SEO?”
This is the eighth episode of Google’s official SEO novice series. It talks about what search engine optimization is and what are the good and bad methods. Some people with SEO experience may not find it particularly novel, but you might as well take a look at the three-minute short video to see how the official explains this field to novices!
Although the above information is all things I have read, it still takes a lot of time to sort it out. If there is any news or good articles that I have missed, please feel free to send me an email. If I have read it and think it is good, I will put it in the next issue of the e-newsletter. Finally, thank you everyone for reading this!