SEO e-Newsletter Issue 17 – 2020.09.16~2020.09.30

is available on Google Shopping for free (effective globally in mid-October)

The seventh SEO e-newsletterintroduced that Google Shopping will become a free platform, allowing any merchant to list products on it.officially announced that this change will be implemented globally in mid-October. Friends who are engaged in e-commerce should step up and prepare!

link:official announcement / Application Process

"Paid version" More information about Google Local Business

inE-Newsletter Issue 13once introduced thisPaid version of Google Local Business for $50 per month. Netizen Tom Waddington did a good job organizing it and also provided some screenshots to give everyone a glimpse of this new feature.

This function is currently only open to certain specific fields, including "water and electricity", "decoration", "pest removal", "landscape", "cleaning"... and so on. The benefits of the paid version include the obvious "Google Guaranteed green check mark In addition to "", there are also "Dedicated service" and "call history". The benefit to consumers is that merchants must be reviewed by Google, and if they are dissatisfied with the service, they can claim compensation from Google.

link:Original text link and image source

7 new emojis to be released in 2021 🦾🦾

E-Newsletter Issue 2once introduced 117 emojis (v13.0) that will be launched in 2020. It has been delayed due to the epidemic, but the association that manages emoji still announced217 new emojis (v13.1) will be launched in 2021, but only 7 of them are brand new, and the other 210 are only color variations。

link:official announcement / Emojipedia Article

Ahrefs launches free webmaster tools

Ahrefs launched "Ahrefs Webmaster Tools", allowing webmasters toFree use of some Ahrefs features indefinitely。

is very sincere for a free tool. It provides free SEO health diagnosis and can see your own or rival websites.Backlink, keyword ranking, and a more beautiful way to visualize the data and traffic in GSC. It is highly recommended that you register an account to play.

link:official announcement / Ahrefs Webmaster Tools

GA App+Web: Data Studio and API closed testing

The new version of Google Analytics App+Web is now available in Data Studio, written by Kristaan articlegave a brief introduction. You can also go into Data Studio to play around.

If you need API to create your own reports or tools, you can now usethis linkapplied for sealing and testing permission. Another method is to use BigQuery to export the data of the new version of GA. You can refer toSimo's article。

Google supports shippingDetails tag

Google now supportsshippingDetailsThis Schema attribute allows sellers to display product shipping information on search results.

The following is a simple example. The official guide has many more detailed markers, including "Daily closing time」、「Those areas are not within the delivery range」、「Order processing working days"...Wait.

# 範例 - 標記的商品寄送到紐約的運費為0
“shippingDetails”: {
“@type”: “OfferShippingDetails”,
“shippingRate”: {
“@type”: “MonetaryAmount”,
“value”: “0”,
“currency”: “USD”
},
“shippingDestination”: [{
“@type”: “DefinedRegion”,
“addressCountry”: “US”,
“addressRegion”: [“NY”]
}]
}

link:official announcement/ Product page structured data

[WordPress] Web Stories plugin officially launched

Issue 12once introduced this official plug-in for creating Web Stories, which has now been officially launched and can be found in the WordPress plug-in store. Now there are more templates to choose from, as well as free stock photos and videos to use! Introduction video on

⚡ Web Stories was formerly known as AMP Stories, if you still don’t know what this is, this is an article I wrote before, which has a more detailed introduction and examples.

link:official announcement / WP plug-in / Web Stories official website

Googlebot will start crawling with HTTP/2

Starting in November 2020, Googlebot will crawl some websites using HTTP/2 (h2).

Fetching with HTTP/2 can be more efficient and save Google's resources. Even if the server supports it, the webmaster has no way to force Googlebot to crawl with h2. It is up to Google to decide whether to upgrade from HTTP/1.1 to HTTP/2.

When Google decides to crawl your website with h2, the webmaster will receive a notification in GSC. In addition, you can also use server logs to see how Googlebot crawls. The main advantage of

website supporting h2 is that it is faster and saves resources, and it will not affect the indexing and ranking of the website.

link:official announcement

Google Search Podcast EP.6

This podcast episode begins by discussing several common confusions related to rendering, including the differences between "pre-rendering", "server-side rendering", "hydration", and "dynamic rendering".

also mentioned that these Googlers have a company policy (Honest Results Policy)You must abide by this. Basically, regardless of whether you have spent money on advertising or you are an employee of other departments at Google, they are not allowed to help specific groups or people privately. Questions must be answered through public platforms (for example: twitter, forums, YouTube).

So if you've ever sent a private message or email to John and Gary, but didn't get a response, don't feel bad, because they can't even answer other Googlers' questions. It was specifically mentioned that the Account Manager of Google Ads often reports clients' SEO problems to them for debugging in order to maintain relationships with advertisers, but this is actually not allowed.

link:verbatim draft

Myth buster: Google and the SEO community

This episode invites Barry Schwartz to discuss the relationship between Google and the SEO community with Martin. I originally thought it would be a boring episode, but many topics are quite interesting from Google's perspective on what can and how to talk about it. After watching it, you can understand the helplessness of these Google spokespersons.

Several discussion points include:

• Google Featured Snippets allow users to see them without clicking on the web page. Is this a good thing or a bad thing?
• SEO hopes that Google will be more transparent, but usually the more transparent it is, the easier it is to be misunderstood. Why?
• Google doesn’t use Chrome or Android data to affect rankings. Why don’t SEOs believe it?

Official article: How search results reflect current events in real time

Danny Sullivan has recently spent a lot of space explaining the workings behind Google, but I find this article very interesting, and it happens to be something I have personally experienced recently, so I will briefly translate it.

「Why is the sky orange? "", this search term suddenly received a lot of searches in mid-September, because this strange phenomenon occurred in the sky in the Bay Area due to wildfires.

Language understanding is the core of search, so when Google's algorithm encounters this unprecedented situation, it relies on other information (such as the time and location of the searcher) to supplement the critical context behind the search intent.

In this example,Google's freshness indicators (freshness indicators) determine that this word is an emergency, and it needs to provide "newer" and "local" information to users, rather than the pages that have been ranked for this word in the past, because even if the search words are the same, the searcher's search intention is different from the original one., in the past it may have been to understand the cause of dusk, but now it is to understand this special phenomenon.

may not have much to do with generally recognized SEO, butArticleVery interesting, recommended reading

Official video: Google News Collection – September 2020 issue

In this video, John has compiled news related to Google Search in recent months. If you follow digital engines attentively, you must be familiar with these news!

content includes: Added "News" filter toSearch Console Insights (Beta)、GSC、Rich Results Test Tool、Image License Tag、sitemap becomes WordPress’ built-in core project、Action Priority Index Development End of March 2021...etc.

More and more information

The following is news and useful information that I don’t have time to introduce in detail. If you are interested, please check it out for yourself!

• Google canonical problem
• Google Online Webmaster Forum Notes
• 10/13 AMP Developer Conference is open for registration
• Bing removes Geo-Targeting function in Webmaster Tools
• Video structured data has a new "playback region permission" attribute
• Local SEO health check list
• Google Ads API is open to everyone
• Case study on optimizing web vitals for Mercado Libre (one of the largest e-commerce companies in South America)
• Google explains the controversy caused by Data Void (Search for "Jewish stroller" ran out of the fire oven...)
• GA A+W releases several new preset report templates (use cases)
• Chrome will gradually ban paid extensions
• [Chinese] Measure Summit 2020 Notes Collection
  • 6 Google Data Studio tipsby Max
  • Data tool application trends and introduction to Google Analytics App + Webby Charlie Jin