SEO e-Newsletter Issue 19 – 2020.10.16~2020.10.31

MFI: Content that only appears in the desktop version will not be indexed

Due to the epidemic, the full launch of Mobile First Indexing (MFI) has been postponed to March 2021. After its launch,Content (text, schema, images...) that only appears in the desktop version will be completely ignored。

Many SEOs believe that Google will give priority to mobile version content after MFI, but recent official statements have stated that content on mobile phones will be the "only" version, and content that only appears on the desktop version will not be included in the index.

link:SER report / SEL reports / Best Practices for Mobile Content-First Indexing Systems / Related Google videos

Bing Webmaster Tools adds Site Explorer functionality

After Bing renovated the Site Explorer function, it was re-added to the new version of Bing Webmaster Tools.

This tool allows webmasters to understand the structure of the website at a glance, "How many web pages are under which subfolder?", "What are the clicks, impressions and backlinks of each section of the website?", "Which subfolder has health issues?", quite practical!

After the renovation of Bing Webmaster Tools, it has continuously launched new features that have amazed everyone. The e-newsletter has introduced it many times before. If you missed it, you can go back and review it:Issue 3、Issue 9、Issue 10、Issue 13、Issue 16、

Will webpages with poor experience affect the SEO performance of other webpages on the same website?

This is the question John was asked on YouTube,The questioner's website is a large website. There is a forum on the website. It uses an older CMS. The user experience is poor and difficult to optimize. He is curious.core web vitalsWill forum pages with poor experience drag down the performance of other web pages with good experience??

John's answer is that it depends on whether the website has a clear structure and if Google can understand it, e.g. "All URLs of /forum/ belong to forum pages with poor experience.", then it will not affect other pages; but if the structure is unclear and there is not enough information, Google may need to guess and use the score of the entire website to make the evaluation. At this time, web pages with poor experience may affect pages with good experience.

Tool: Compare differences in HTML before and after rendering

this toolAfter entering the URL, you can quickly see the important SEO components (various tags, content, links...etc), and whether there is any difference between before and after JS rendering.。

can only check one URL at a time, so for implementation, you may need to rely on other tools to scale up large websites. However, if it is a fast detection tool, it is good, and the interface is quite clear, so you can put the results in a presentation.

link:Tools

Google Shopping new features: price insights, tracking, comparisons

Google Shopping can now list products for free around the world, now it has further launched several new features, which are currently only implemented in the United States. However, it can be seen that Google has made great efforts to enter the e-commerce field, and e-commerce websites can also plan early.Product-related structured datamakes your product information easier to digest and absorb by Google.

1. Price insights

Compares the price of the selected product with the price of the same product on the Internet as seen by Google, telling consumers whether the price is reasonable.

2. Price comparison

integrates the sales information of the same product from different sellers, including shipping costs, online purchases, purchases from nearby physical stores, new or second-hand... and other information can be seen at a glance and quickly filtered.

3. Price tracking (price tracking)

Let Google Shopping help you track prices and get timely notifications when items are on sale.

In addition, Thanksgiving is coming soon, and many merchants will launch special offers or event pages to cope with the Black Friday sales. Google also wrote an articleArticleDiscuss the SEO best practices for this type of page. There is nothing too special.Paul Li has a very complete collection on Facebook, it is recommended to go and have a look.

link:official announcement

Microsoft launches website analysis tool - Microsoft Clarity

Microsoft Clarity is similar to Hotjar or FullStory. It is mainly used to analyze the user's experience on the website or check for website bugs. Several noteworthy functions and indicators include:

• Heatmaps: Divided into click maps and scroll maps, you can see how the user interacts with the web page and whether the content is seen.
• Session Playback: Know which page the user came in from, which page they left out from, how many pages they viewed, how long they stayed...etc., and present it in the form of a video!
• Dead Clicks: Clicking on the page but no event is triggered means that the user may expect that the components on the page should have an effect after being clicked.
• Rage Clicks: Clicking the same area quickly in a short period of time means that the components on the web page do not respond as expected after clicking, and the user is unhappy.
• Excessive Scrolling: On the same page, the number of up and down swipes is greater than expected, which may mean that it is difficult to find web page information. .
• Quick Backs: Quickly jumping back to the previous page after reaching a new page means that the user may accidentally leave the current page or be dissatisfied with the experience of the new page.
• Price/Restrictions: Free and no traffic limit!

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link:official announcement / Microsoft Clarity Home Page / Demo account for trial use

Google launches Journalist Studio for media reporters

Google has launched a set of Google Journalist Studio, which contains various tools to make journalists more efficient and convenient in their work, including:

• Flourish - Data visualization
• Data Gif Maker- Data visualization
• Fact Checker Explorer- Fact Checking Tool
• DataSet Search / Public Data Explorer- Find related databases
• The Common Knowledge Project- Compile regional population data in the United States
• Pinpoint- Use AI technology to analyze a large number of documents and multimedia files to find relevant information on the Internet, audio files, and image files. It is suitable for in-depth research.

Except for Pinpoint, these tools can be used without special permissions and will gradually be opened to regions outside the United States in 2021.

link:Google Journalist Studio / Pinpoint Briefing / Official announcement

Fabrice talks about Bing’s crawling and indexing system

Fabrice Canel is Bing's external spokesperson and has been quite active in the SEO circle this year. He can be regarded as Microsoft's John Muller. I recently had an interview with him to discuss the operating mechanism of Bing. Although Bing ≠ Google, there are some interesting points that are worth taking a look at.

1. CTR may be used to determine the relevance of the search term (assuming that the result of the search term is clicked, which is regarded as a symbol of satisfaction), thus affecting rankings
2. The performance of featured snippets (FS) may be affected by the click-through rate of search results. A good FS should have a lower CTR.
3. Links are less important to Bing than other search engines
4. When asked about the difference with Google, Fabrice said that Bing wants to aim at helping webmasters actively submit new (updated) content, rather than them crawling the entire online world less efficiently.
5. To remove outdated/deleted information from Bing, 301 to the homepage will be faster than returning 404/410

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The above is the summary of one of the interview hosts. I have only translated the part. Several points also confused me, so I will not comment further. I didn't watch the whole movie attentively. Fabrice's accent was too strong and I accidentally got distracted after watching it twice XD. If you have watched the movie, please tell me if you missed any important context.

link:Fabrice interview video

Official video: How Googlebot handles HSTS/307 redirects

The answer is,Googlebot ignores HSTS and will still directly use HTTP to request when it sees an HTTP link.。

HSTS (HTTP Strict Transport Security) is a further protection mechanism for HTTPS, actively informing Chrome that the URL of the website can only be requested using HTTPS. In this way, when the user clicks on an HTTP link, Chrome will automatically convert it to HTTPS. This process is 307.There are two benefits. First, it saves the time of handshaking with the server during HTTP requests; second, it reduces the risk of being attacked during HTTP requests.。

Google Search Podcast EP.8

In this podcast episode, Gary continuesprevious episodeFor the discussion of Caffeine, it was mentionedWhat role does Rendering play in this process, and what signals does Caffeine collect from web pages during the indexing process?. In addition, Martin also talked about the relationship between developers and SEO. Taking JavaScript as an example, he believed that engineers and SEO need more communication.

link:verbatim

Google Micro Movie: How Google Search Works

This one-hour video mainly talks about Google's mission, information collection, difficulties encountered, and how to optimize the core product of search internally. Although it is a documentary about Google's public relations, and it is quite long, the shooting techniques and images are very good, and it is very similar to the movies you would see on Netflix.

I highly recommend that friends who are involved in the SEO circle take a look. There are many Search Team bosses who have joined Google since its early days to give speeches, and you can also get a glimpse of the implementation process of DeeoRank in 2019.。