SEO e-Newsletter Issue 10 – 2020.06.01~2020.06.15

Bing Webmaster Tools New Features - Website Health Checkup

Another newly launched feature is the website health diagnosis tool. Bing will tell you what problems the crawler encounters when crawling the website. This kind of function is usually only seen in paid SEO tools, and it is not available in GSC.

Since the launch of the e-newsletter, we have introduced the functions of Bing’s new webmaster tools many times. If you missed it, please refer to it.Issue 3、Issue 9。

link:official document / "Website Health Check" Tool Link Introduction to / SEJ

Bing Webmaster Tools New Feature - Backlinks

This feature existed in the old version of Webmaster Tools and was recently ported to the new version of Webmaster Tools. Allows webmasters to see what backlinks the website has, including the connected domain names, pages,anchor text。

What’s special is that in the new version, you can enter your opponent’s website.Analyze the source of your opponent’s backlinks, this feature is not available in Google Webmaster Tools!

The author wrote an article many years agoBacklink The article byis a little old and needs to be updated, but interested readers can take a look ~

link:official announcement / "Backlink" tool link

Google 2019 Webspam Report

Google released its annual webspam report to tell everyone about their progress in combating online spam in 2019. There are several interesting data in it:

• Google discovers more than 25 billion spam websites every day
• Link spam is still very strong, but more than 90% of spam links will be caught by our system, and paid links and exchange links are becoming more and more useless.
• We received nearly 230,000 reports of online spam, and we took action on 82% of them
• We sent more than 90 million messages to notify webmasters of possible problems with the website, of which 4.3 million messages were related to manual intervention.
• We held 35 webmaster conferences in 15 countries and 12 languages

link:official announcement / 2018 report / Digital Engine Introduction 2017 Report

Selected excerpts add Scroll To Text function

inThe second issue of e-newsletter This feature was introduced in. Now if a webpage appears in the featured snippet, the user will be automatically brought to the featured snippet text on the webpage by Chrome and marked in yellow when clicking on it.

This feature has attracted some controversy. Although it is very convenient for readers, for the website, the article will not be read from beginning to end. If you wantExit this function, the webmaster can add it in the HTTP HeaderDocument-Policy: REDACTED。

link:official document / official announcement

marks the video "chapter" on YouTube

YouTube has added a "Chapter" function, allowing creators to divide videos into multiple chapters. Users can see the names of chapters when sliding their mouse over the timeline.

link:official document / video introduction / official announcement

Chrome 84 will block HTTP loading image resources

is inThe fifth issue of e-newsletterThis update was introduced, but it was later delayed for some reason, but this feature will finally be released in Chrome version 84 (expected to be launched on July 14). If the images on the website are HTTP, Chrome will automatically upgrade them to HTTPS. But if HTTPS fails to load, the image will not be loaded.

Mixed Content is a very common problem in SEO, especially when images are provided through CDN instead of being placed in the same domain. The webmaster only remembers to install HTTPS for his own domain and forgets about the CDN server. It is recommended that you take some time to check the website for such problems.

link:official announcement

Fun Fact: SEMRush sells guest articles and links

In addition to providing SEO tools, SEMRush also has a less-known service - selling guest articles. Users can pay to have their articles appear on SEMRush's website, and links back to your website will be inserted into the content.

Someone asked John on Twitter if he was OK. John's answer was "Even if no money is paid, the link on the guest article is against Google policy. If there is a link, you should put rel=nofollow."

Twitter／X Post

View original post on Twitter／X

link:Twitter thread / SER report

Personnel changes in Google Search department

The Head of Search at Google Search will be replaced by Prabhakar Raghavan, Ben Gomes.

Ben Gomes has been in the Search department for a long time and is considered one of the well-known figures in the SEO field. He will lead Google for Education, Google Scholar and other education departments.Digital Engine’s Facebook has mentioned Ben before。

Ben was replaced by Prabhakar Raghavan, who was originally in the Google advertising department. Although he came from the advertising department, Prabhakar actually has a very significant background in search and information retriveval.

link:SEJ report / Twitter thread / Chinese report

Marie Haynes interviews John Mueller

Marie is a well-known figure in the SEO industry. The topics discussed in this video interview with John include the quality of links, the quality of content, manual intervention, EAT... etc., which are quite diverse.

At about 32:16, the text content on product or category pages of e-commerce web pages is discussed. Many times it is written for SEO. This content is often buried at the bottom of the web page. Without these words, only some pictures and navigation functions will be left on the web page. In this video, you can also see John's views on this phenomenon.

link:Interview verbatim transcript

DataStudio Template - Analyze GSC Data

This template is free and written by Hannah Butler.The second issue of e-newsletterhas introduced the template she provides, and this is a more advanced version. There are many cool charts and interactive functions in

, but after actual testing, the data processing speed after being applied to a large website is a bit slow, so you can decide whether it is suitable!

link:template link / template introduction

Website performance monitoring tool: wattspeed

I recently discovered this tool that can record the speed orUser experience indicatorsPerformance, compare with previous reports, save snapshots, set up queues... and more, all at no cost! Here are a few screenshots to share with you.

link:wattspeed website

Google Events - web.dev LIVE

This year's Google I/O was canceled due to the epidemic, but there is this web.dev LIVE, a three-day online conference starting from 6/30 for everyone to attend for free. The topics of the speech include PWA, AMP, JS SEO, Web Vitals... etc., which are mainly for website engineers but are also closely related to SEO. Friends who are interested in technical SEO or want to improve their knowledge should not miss it!

link:Event URL

Recommended articles in this issue

In the future, I will start recommending several good SEO articles that I have read recently in each issue of the e-newsletter, mainly in English. The recommended articles are all articles that I feel I have absorbed new knowledge after reading, or I want to save them for future reference!

• JavaScript SEO: What You Need to Know (by Patrix Stox)
• Introduction to PageRank for SEO (by Barry Adams)
• The History of Search Engines (by Carl Hendy)
• Optimize Website – Page Experience – Core Web Vitals (by Samuel Schmitt)