SEO e-Newsletter Issue 11 – 2020.06.16~2020.06.30

Google plans to pay news media for content

Google plans to start a program in the second half of this year to pay its partner news media in exchange for high-quality content. This plan will be launched first in Germany, Brazil, and Australia.

The interest relationship between Google and the journalism industry has always been conflicting. Google wants to collect content and provide it to searchers, but the journalism industry does not want the content it produces to be provided for free and can only earn advertising revenue. This project hopes to bring new progress in the integration between Google and news media pages.

link:official announcement / new head shell report

GSC project integrates with GA to provide more information - Beta testing

Some webmasters received a test invitation letter, which stated that Google Search Console plans to integrate with Google Analytics to provide webmasters with more useful information.

This test has not yet been officially launched, and only some webmasters have received such a letter. However, a reporter from Search Engine Rountable claimed to have seen the interface and provided text information inHis reportin.

Chrome User Experience Reporting API

Chrome's user experience report used to be only available through BigQuery. Now the official announcement of this API allows everyone to easily capture the user experience data of the website. The most special thing is,You can see the information of a single web page! (In BigQuery, data is integrated on a domain basis). The information that

can capture is very complete, includingCore indicators of website experience, 75 percentile....etc. new data points.

link:official announcement / API test page

Chrome - Web page paragraph link creation plug-in

Chrome’s “Scroll to Text Fragment” function (Scroll to Text Fragment) has been used frequently since it was launched, and it has also been used on digital engines many times before. Introduction to. This Chrome plug-in allows users to easily select a paragraph of text and make a paragraph link.

link:Chrome plug-in

Use GA to record content that appears in featured snippets

The last e-newsletter mentioned that Google began to add the Scroll to Text function to the content of the featured snippets, and links began to appear. Parameters of:~:text=. Some foreign netizens have taken advantage of this feature to use GTM to send the text that appears in the selected excerpts to GA.

This step allows SEO personnel to better understand which text on the web page appears in the featured snippet, which is quite cool.

link:Record Selected Excerpt Text Guide

To experience the AMP website, should I use the normal version or the AMP version?

Many AMP websites will have two versions, a general version and a normal version. Someone asked John Mueller: "Which version of the website experience will Google's algorithm use as a reference?"

John's answer is: "Google uses the version seen by the user as the basis, so if the user sees your AMP page on a mobile phone, then we will use the core metric score of the AMP page to score."

Bing Update Webmaster Guide

Bing recently updated their webmaster guidelines, and in the ranking section, they listed six major items:

• Relevance
• Quality and Credibility
• User Engagement
• Freshness
• Location
• Page Load Time

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link:Bing Webmaster Guide / SEL finishing

Google launches two new news media data dashboards

Google’s News Initiative has updated two data dashboards for websites in the news media industry, namely “News Consumer Insights” and “Realtime Content Insights”. Just connect your own GA and you can use it.

link:official website / template 1 / Template 2

Official Podcast: Search Off the Road Episode 1

This is the first episode of the podcast hosted by John, Martin, and Gary. It is quite life-like and contains some interesting information. For example, Gary mentioned the recent nofollow changes. He discussed with other search engines and found that most search engines have already crawled nofollow links!

Official Video: MythBusters - Google & Bing

The MythBusters series hosted by Martin is in its second season XD. In the first episode, PMs from Bing were invited to discuss SEO questions they are often asked. Although there is nothing too unexpected in the content, it sounds a lot like two teachers discussing strange questions they often ask their students, which is quite interesting!

official video: Specialist intervention report

In this novice video, Daniel explains the "specialist intervention" report in GSC, how webmasters should interpret the problems in this report, and how to deal with problems when they encounter them.