SEO e-Newsletter Issue 56~57 – 2022.05.01~2022.05.31

[News] Core algorithm changes in May 2022

Following last November’score algorithm After thechange, Google launched a new round of "core algorithm changes". As always, Google will not give any specific optimization suggestions, only broaderOfficial Guidecan be referenced. The announcement of

stated that the complete release will take 1 to 2 weeks, but discussions in major SEO tools and communities have shown that the fluctuations this time are very severe. In addition, many people reported that they began to see obvious fluctuations around 5/18. If you are not aware of this recent update, quickly open GSC or other tools and face it. I wish everyone will see positive results. Severe fluctuations caused by

link:official announcement

[Abstract] Google I/O 2022

The annual Google Developers Conference is held in May. Since there are too many contents and most of them are quite extensive, I will briefly introduce the key points and data related to Search, as well as the updates that I personally find interesting, and link to relevant articles for interested friends to read on their own.

• Google Lens (take photos and search) is used an average of 8 billion times per month, growing rapidly, three times that of last year (source)
• Multisearch - Image and text search, for example, upload a food photo and enter "near me" to find nearby restaurants selling this dish. (Article)
• In the video of John Mueller’s speech, “15% of the search terms received by Google every day are brand new" this data, in addition GSC will have a new "Video Page Indexing Report」(Article / Video)
• Image search will be combined with "skin color", using a 10-depth colorimeter (Monk Skin Tone Scale), for example, search for "Bridal Makeup", the image results will have an additional skin color filter. In addition, in the future, webmasters can also add schema to the pictures on the website and directly tell Google the skin color, hair color, hair texture, etc. in the pictures (Article)
• Scene Exploration - Identify the information of multiple objects at the same time on Google Lens. For example, point the camera at a row of products to list the reviews of each product at the same time (Article)
• "About this Result" on search results has been used 1.6 billion times since its launch. It is currently only used in English results, but this feature will be released to more languages before the end of the year. (Article)
• Remove personal information more conveniently, including mobile phone, email... and other contact information (Article)
• In the future, Google Meet meetings can be automatically subtitled, allowing others to easily find information when replaying (Article)
• The newly launched "My Ad Center" allows users to more control the ads and types they see on YouTube or search (Article / interface preview)
• YouTube’s automatic subtitle generation function will be released in 16 languages, including Traditional Chinese! (Article)

link:2021 Google I/O finishing / SER finishing / official compilation

[News] Personal Content Removal Policy Update

In the past, Google would only review and remove search content if it revealed serious personal information (bank account number, identity document, etc.), or contained violence, child pornography, etc. But at the end of April, aAnnouncement, announcing that this restriction has been relaxed to general personal contact information,Including mobile phone, email, address, or other information that may lead to identity theft, you can apply to Google to remove it from the search。

However, Google has also added a proviso. If the content is of public interest and interest, such as a website from a government or authoritative unit, newsworthy content, etc. (ex: a bad person whose personal information is found through a flesh search), it may decide to retain it after review.

additionally added from 2021Start, minor children and teenagers, themselves or their guardians can also request the removal of images on Google.

link:documentation

[News] New Report in GSC - Video Page Indexing Report

It was mentioned in this year’s Google I/O that GSC will add a new report, Video Page Indexing Report. In this report, Google will be listed.crawl In the process of browsing thewebsite, I found the page with the video on it, the inclusion status of the video, and the error status if the video was not included (ex: the video thumbnail is missing). Video Page Indexing Report first mentioned in

In addition, the URL Inspection Tool will also show the indexing status of the video when it sees a video on the web page.

link:Google’s video SEO best practices documentation

[New knowledge] New webpage experience indicator Interaction to Next Paint (INP)

Web Vitals In, FID, which represents "interactivity", has two obvious shortcomings. First, it only calculates the delay of one interaction, and there may be multiple interactions with the web page during the entire web browsing process; second, it only calculates the delay time from the user's command to the browser "starting" processing, without taking into account how long the processing takes.

As can be seen in the picture below, aInteraction delayconsists of three parts, (1.)Input delayDelay from user instruction to start of processing, (2.)Processing TimeTotal processing time, (3.)Presentation DelayDelay from completion of processing to presentation on screen.

And INP takes all interactions during the browsing process of the entire web pageInteraction delayThe largest score as INP. (Note: If a web page view exceeds 50 interactions, the calculation method is:slightly different。）

Interaction to Next Paint (INP) was unveiled at this year's Google I/O. It is still in the experimental stage, but it aims to solve the above two problems. The development team also said that it hopes to replace FID in the future and become the standard for measuring "interactivity".

Finally, the team is currently working hard to integrate the score into various common tools. If you want to take a first look at the INP score of the website, you can go to CrUX,PageSpeed Insights, or Seen inWeb Vital Extension.

link:INP official introduction / INP sample website / INP introduction video / SER report

[UPDATE] "Translation Results" filter appears in GSC

In November 2021, Google announced that they would startCross-language ranking. Recently, someone discovered that GSC also has a "Translated Content" filter. If you add "country" or "search terms", you can see whether the website has attracted additional traffic.

At present, I see that community discussions are mainly about "translation results" appearing in Thailand and India. If anyone finds that their website also has this traffic, please share it!

link:SER report / Related articles / robots notranslateLabel

[Official] Eight valid <head> tags on web pages

Google has issued a new official document, which lists the only eight tags that can appear in the <head> of a web page, namely<title>, <meta>, <link>, <script>, <style>, <base>, <noscript>, <template>。

There is a very classic technical error in SEO, which is<head>Put HTML tags other than the eight above, especially some advertising platforms will ask you to bury them<iframe>or<img>exist<head>In addition to being invalid, these tags occasionally cause search engine rendering errors, preventing Google from seeing the complete web content.

The Kayak travel website also made this mistake, causing the website's hreflang tag to be ignored. John Mueller personally responded to this question at the time.

link:Valid page tags

[RIP] Death of Bill Slawki & Stanford’s Internet Reputation Guidelines

BeforeonceBill Slawski, a special SEO expert, was introduced on Facebook. He studies SEO by reading Google's patents, and from a patent perspective, he explores what technologies Google has and what factors "may" be used as the basis for ranking. Bill passed away in May this year. Here are some of his deeds and contributions to commemorate this senior, RIP.

In the Facebook post above, I sharedan articleBill summarized 46 ranking-related patents, which are still very interesting when looking back. For example, although Google has repeatedly emphasized that click-through rate is not a ranking factor, 22 points in the article point out that Google actually has a patent that "Use clicks and visit time to influence rankings”, one of the authors is even Navneet Panda (the engineer of Google search, which is the origin of the name of the Panda algorithm). Although having a patent does not mean that it will be used in practice, understanding the capabilities of the algorithm can also bring different perspectives.

Another thing that I remember very well about Bill is that when discussing EAT, he would definitely quoteStanford University’s Ten Principles of Online Reputation(Stanford Guidelines for Web Credibility), alsoMentionedThe author of this guideline had the same mentor as one of the founders of Google at Stanford, so there may be some correlation between the two, making it a suitable reference for EAT.

link:Bill's blog / Bill's SlideShare

[New knowledge] Make folded (hidden) content also searchablehidden=until-foundparameter

Folding panel (accordion) and paging (tab) components are often used in website design. Although they can make the screen more concise, they also make the "content that can only be seen by clicking" harder to find. In Chrome v102, a new HTML parameter will be addedhidden=until-found, and abeforematchEvent, the two can be combined to:

1. allows the browser's search function (ctrl/cmd + F) to find the text in the folded component and directly open the folded area
2. allows the text in the collapsed component to pass#:~:text=URL parameters, share a link directly to the hidden paragraph

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CurrentlyOnly supported by Chrome, it is unknown whether other browsers will cooperate with it, but I personally think that this function is very practical and the installation is not complicated. There is a good chance that it will be compatible with other browsers in the future. You may wish to use this as a talking point and share it with the company's UX or front-end engineers.

link:Web Dev Article

[Abstract] About Sitemap + John’s story about joining Google

Sitemap came out around 2005, was promoted by Google, and became a standard on the Internet in 2006. At the time, John Mueller was running his own software company. Seeing this new thing, he decided to write a program that allowed everyone to send crawlers to crawl websites and generate sitemaps. As a result, he was invited for an interview by Google and subsequently joined Google.

John said that at that time, sitemap was a new thing, but what was even more eye-opening was the action of sending homemade crawlers to crawl the website. Many people discovered some strange URLs and technical problems on the website.

In addition, although the XML sitemap was originally designed to have<frequency>, <priority>, <lastmod>...etc. except Information other than<loc>(website), but because these tags are easy to be used incorrectly, they are not important in Google's eyes. If you want to keep it simple, you should even ask for a whole row of URLs directly, without specifically using XML format.

link:verbatim draft