British Prime Minister Mad Johnson’s political SEO skills
SEO case by Darren Huang British Prime Minister Madman Johnson’s political SEO skills British Prime Minister Boris. Boris Johnson is known as "British Trump" and "Crazy Johnson". He is most famous for his hairstyle, his plan to lead Britain out of the European Union, and his nonsensical behavior. Background But behind many of his seemingly strange behaviors and statements, some people suspect that he is actually an SEO master who knows how to manipulate the media by pretending to be crazy and acting stupid, so as to cover up unfavorable news about himself. Case 1 "Boris Johnson Model"…
Full transcript
The story text remains readable even if the third-party runtime or video does not load.
Page 1
SEO case
by Darren Huang
British Prime Minister Madman Johnson’s political SEO skills
Page 2
British Prime Minister Boris. Boris Johnson is known as "British Trump" and "Crazy Johnson". He is most famous for his hairstyle, his plan to lead Britain out of the European Union, and his nonsensical behavior.
Background
Page 3
But behind many of his seemingly strange behaviors and statements, some people suspect that he is actually an SEO master who knows how to manipulate the media by pretending to be crazy and acting stupid, so as to cover up the news that is not good for him.
Page 4
Case 1
"Boris Johnson Model"
Page 5
It was revealed that Johnson had an improper business interest relationship with an American female entrepreneur and model (Model) when he was the mayor of London. This made the word "Boris Johnson Model" widely searched by everyone, and the results were filled with speculations about the two's underground love affair.
Page 6
Later, in an interview, Johnson called himself a "model of restraint" (a model of self-discipline). This wording is very clever because not many people use it this way, let alone this big brother who is always out of order, so it was widely reported by the media.
Page 7
After carefully comparing the above two search results, SEOs are very suspicious that he described himself in this interview in order to wash away his scandal when someone searches for "Boris Johnson Model" on Google.
But have you noticed that the English words "model" and "model" both mean "Model"?
Page 8
Case 2
"Boris Johnson Bus"
Page 9
When the UK held the Brexit referendum, one of Johnson's political advertisements was to paint the UK's red double-decker buses with "We give the EU 350 million euros every week, use this money to invest in the NHS!"
Page 10
This sensational political slogan caused a lot of discussion at the time, but after the result of the referendum (agreeing to leave the European Union), it was proved to be seriously misleading.
The media began to report on the legitimacy of this slogan, calling it the Johnson Bus Incident, which put the term "Boris Johnson Bus" on the hot search rankings. The result was full of negative reports about Johnson lying and misleading the public.
Page 11
And Johnson, whether intentionally or unintentionally, asked as the host in an interview: "Prime Minister, what is your usual leisure and entertainment?"
Johnson stammered in reply: "You know...I...I like to draw, no, I like to make things, I like to make...'Bus', I like to make bus models..."
When you turn on the sound, you can feel the unnaturalness of Johnson's answer.
Page 12
This embarrassing conversation left the host with a question mark on his face. Of course, the media also began to report on Johnson’s special interest. But yes, the search results for the word "Boris Bus" have begun to be reshuffled, and reports about the controversial slogan about "bus" before the referendum are gradually being washed away.
Page 13
SEO Summary
After reading these two examples, do you think Johnson’s craziness is another level of operation? Online Reputation Management (ORM) is one of the links in search engine optimization. Have you seen any similar cases in your life? Welcome to the Digital Engine website to read more SEO content!