British Prime Minister Mad Johnson’s political SEO skills

SEO case by Darren Huang British Prime Minister Madman Johnson’s political SEO skills

British Prime Minister Boris. Boris Johnson is known as "British Trump" and "Crazy Johnson". He is most famous for his hairstyle, his plan to lead Britain out of the European Union, and his nonsensical behavior. Background

But behind many of his seemingly strange behaviors and statements, Yes People suspect that he is actually an SEO master who knows how to manipulate the media by pretending to be crazy and acting stupid, so as to cover up the news that is not good for him. 。

Case 1 "Boris Johnson Model"

It was revealed that Johnson had an improper business interest relationship with an American female entrepreneur and model when he was the mayor of London. Very close relationship. This makes the word "Boris Johnson Model" widely searched by everyone , the results were filled with speculation about the two’s underground romance. After

, during a certain visit, Johnson calls himself a "model of restraint" (a model of self-discipline) , this wording is very clever, because not many people use it this way, let alone this big brother who is always out of order, so it has been widely reported by the media.

After carefully comparing the above two search results, SEOs were very suspicious. He described himself in the interview like this, is to clear up rumors about him when someone searches for "Boris Johnson Model" on Google. But have you noticed? The English words model and model both mean "Model"

Case 2 "Boris Johnson Bus"

During the UK's Brexit referendum, one of Johnson's political ads was to paint the UK's red double-decker buses "We give the EU 350 million euros every week, let's use this money to invest in health care (NHS)!"

This sensational political slogan caused a lot of discussion at the time, but after the referendum results came out (agreeing to leave the European Union), has proven to be seriously misleading. The media began to report on the legitimacy of this slogan, calling it the Johnson Bus Incident. put the term "Boris Johnson Bus" on the hot search rankings, and the result was full of negative reports about Johnson lying and misleading the public.

And Johnson, whether intentionally or unintentionally, asked as the host in an interview: "Prime Minister, what is your usual leisure and entertainment?" Johnson stammered in reply: "You know...I...I like to draw, no, I like to make things, I like to make... "Bus", I like to make bus models..." When you turn on the sound, you can feel the unnaturalness of Johnson's answer. When you turn on the sound, you can feel the unnaturalness of Johnson's answer.

This embarrassing conversation left the host with a question mark on his face. Of course, the media also began to report on Johnson’s special interest. But it's not wrong, Search results for the word "Boris Bus" began to be reshuffled, and reports about the controversial slogan about "bus" before the referendum were gradually washed away.

SEO summary After reading these two examples, do you think Johnson’s madness is an operation from another level? Online Reputation Management (ORM) is a part of search engine optimization. Have you seen any similar cases in your life? Welcome to the Digital Engine website to read more SEO content!