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British Prime Minister Mad Johnson’s political SEO skills

SEO case by Darren Huang British Prime Minister Madman Johnson’s political SEO skills British Prime Minister Boris. Boris Johnson is known as "British Trump" and "Crazy Johnson". He is most famous for his hairstyle, his plan to lead Britain out of the European Union, and his nonsensical behavior. Background But behind many of his seemingly strange behaviors and statements, some people suspect that he is actually an SEO master who knows how to manipulate the media by pretending to be crazy and acting stupid, so as to cover up unfavorable news about himself. Case 1 "Boris Johnson Model"…

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Leo Burnett and The North Face’s Controversial SEO Strategy

Leo Burnett and The North Face’s Controversial SEO Strategy SEO Case by Darren Huang In May 2019, the well-known advertiser Leo Burnett and the outdoor brand The North Face implemented a plan to use SEO to increase the brand’s exposure. Background They noticed that when searching for tourist attractions, regardless of the search results for web pages or images, Wikipedia pages were always ranked first because of the high authority of the website. Strategy So they took advantage of this and took a series of photos of tourist attractions. …

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